131 Live Streaming Statistics and Industry Insights in 2024

Live streaming has become a transformative force, changing how we live, work, and entertain ourselves. Its influence is ubiquitous, from social media to e-commerce, education to news reporting.

To gain a thorough understanding of this rapidly evolving industry, we’ve delved deep and compiled 131 of the latest live streaming statistics, covering various aspects including market size, user behavior, platform competition, and technological trends.

Whether you’re a marketer, content creator, or general user, these statistics will provide you with valuable insights.

Live Streaming Market Size and Growth

1. The global live streaming market is projected to grow from $12.4 billion in 2022 to $32.1 billion by 2027. (Source: Market Research Future)

2. In 2023, the global live streaming market reached $14.9 billion, a 20.2% increase from 2022. (Source: Restream)

3. The global live streaming market is expected to grow at a compound annual growth rate (CAGR) of 28.1% from 2024 to 2027. (Source: Market Research Future)

4. In Q3 2023, global users watched 7.6 billion hours of live content across major platforms. (Source: Streamlabs)

5. Global live streaming watch time increased by 16% year-over-year in 2023. (Source: Streamlabs)

6. Live streaming accounts for 63.18% of the entire video streaming market. (Source: Maximize Market Research)

Live Streaming Platform Data

7. Twitch accounted for 6.51 billion hours watched in Q2 2023, representing 72.4% of total watch time across all live streaming platforms. (Source: Streamlabs)

8. YouTube Gaming had 1.294 billion hours watched in Q2 2023. (Source: Streamlabs)

9. Facebook Gaming had 1 billion hours watched in Q2 2023. (Source: Streamlabs)

10. Twitch had 30 million daily visitors in 2023. (Source: Twitch Advertising Audience)

11. Over 7 million channels streamed on Twitch monthly in 2023. (Source: Twitch Advertising Audience)

Live Streaming User Behavior

12. At the beginning of 2024, 27.6% of global internet users watched live streaming content weekly. (Source: Statista)

13. The average viewing duration per live stream session is 25.4 minutes. (Source: Liveryvideo)

14. Live video attracts viewers to watch 10-20 times longer than pre-recorded video. (Source: Forrester)

15. 20% of American adults aged 18-34 watch live streaming videos multiple times daily. (Source: Restream)

Live Streaming User Behavior 

16. 37% of social media users consider live streaming content the most engaging type of content in their feeds. (Source: Restream)

17. 43% of users aged 18-34 prefer watching live content on Instagram. (Source: Restream)

18. The 18-34 age group accounts for 52% of global live streaming viewers. (Source: GlobalWebIndex)

19. Males make up 55% of live streaming viewers, while females account for 45%. (Source: Statista)

20. The Asia-Pacific region represents 40% of global live streaming viewers. (Source: eMarketer)

21. Urban residents are three times more likely to watch live streams than rural residents. (Source: Pew Research Center)

22. High-income groups (earning over $100,000 annually) are more likely to watch paid live content than low-income groups. (Source: Nielsen)

Live Streaming Content Types

23. Gaming live streams are the most popular content type, with 866 million hours watched in Q2 2023. (Source: Streamlabs)

24. Music live streams on Twitch have surpassed 230 million hours watched. (Source: Stream Hatchet)

25. Sports live streaming watch time grew by 82% year-over-year in Q2 2023. (Source: Stream Hatchet)

26. The esports live streaming audience is expected to grow from 532 million in 2022 to 640 million by 2025. (Source: Restream)

Live Streaming Marketing and Business Usages

27. 35% of marketers use live video. (Source: Social Media Examiner)

28. 80% of people would rather watch a brand’s live video than read their blog. (Source: Livestream)

29. 82% prefer live video from a brand over social media posts. (Source: Livestream)

30. Live shopping events are expected to drive $25 billion in sales by 2023. (Source: Hootsuite)

31. 64% of Twitch viewers would buy products recommended by their favorite streamers. (Source: Twitch Advertising)

32. 80% of brands plan to increase their live streaming marketing budget in 2024. (Source: IAB)

33. Live streaming marketing has a 300% higher conversion rate than traditional marketing. (Source: Livestream)

34. 64% of consumers are more likely to buy after watching a product live stream. (Source: Retail Dive)

35. 70% of B2B marketers consider live streaming one of the most effective content marketing strategies. (Source: Content Marketing Institute)

36. Live shopping drove over $500 billion in global sales in 2023. (Source: McKinsey)

Live Streaming Quality and Technology

37. 67% of viewers say quality is the most important factor in a live stream. (Source: Livestream)

38. Viewers typically leave a live stream within 90 seconds if the quality is poor. (Source: TechRadar)

39. The video start failure rate for live streaming was 1.09% in Q2 2023. (Source: Conviva)

40. 5G technology has reduced live streaming latency by 60%. (Source: Ericsson)

41. 4K resolution live content grew by 150% in 2023. (Source: Wowza)

42. AI applications in live content moderation improved efficiency by 30%. (Source: Deloitte)

43. Virtual Reality (VR) live content watch time grew by 200% year-over-year. (Source: ABI Research)

44. Low-latency live streaming technology increased viewer interaction rates by 40%. (Source: Haivision)

45. 8K resolution live streaming began commercial application in 2023. (Source: Wowza)

46. Edge computing technology reduced live streaming latency by 50%. (Source: Ericsson)

47. Blockchain technology applications in live streaming copyright protection grew by 200%. (Source: Deloitte)

48. Automatic Speech Recognition (ASR) technology improved live captioning accuracy to 95%. (Source: Google Cloud)

49. Quantum computing research in live streaming encryption increased by 300%. (Source: IBM)

Live Streaming Platform User Data

50. YouTube is the most popular live streaming platform globally, with 52% of live stream viewers choosing to watch on YouTube. (Source: eMarketer)

51. Twitch has 31 million daily active users who watch at least 71 million hours of content daily. (Source: Statista)

52. Facebook Live is the second-largest live streaming platform, with 42.6% of live stream viewers watching on Facebook. (Source: eMarketer)

53. xQc is the most-watched channel on Twitch, with over 90 million hours watched in Q2 2023. (Source: Streamlabs)

54. Inoxtag is the most-watched channel on YouTube Gaming, with over 11.6 million hours watched. (Source: Streamlabs)

55. Nam Blue is the most-watched channel on Facebook Gaming, reaching 8.36 million hours watched. (Source: Streamlabs)

56. xQc is the most-followed streamer on Twitch, with 11.5 million followers. (Source: TwitchTracker)

57. PewDiePie is the most-subscribed gaming creator on YouTube, with 111 million subscribers. (Source: Social Blade)

58. Ninja earned over $10 million from live streaming in 2023. (Source: Forbes)

59. TheGrefg set the Twitch record for most concurrent viewers in a single stream, reaching 2.44 million. (Source: Guinness World Records)

60. Pokimane is the most-followed female streamer on Twitch, with 9.5 million followers. (Source: TwitchTracker)

Live Streaming in Enterprise Applications

61. 64% of businesses choose to live stream on mobile devices or smartphones. (Source: Haivision)

62. 78% of businesses use live streaming for internal communication and training. (Source: Kaltura)

63. Live streaming training saves 40% in costs compared to traditional training methods. (Source: Brandon Hall Group)

64. 65% of employees say live streaming training is more effective than traditional training. (Source: TalentLMS)

65. 90% of business leaders believe live streaming is an effective tool for increasing employee engagement. (Source: Gartner)

Live Streaming Audience Demographics

66. The 18-34 age group is the most frequent live video viewer in the US. (Source: Statista)

67. 70% of Twitch viewers are between 16 and 34 years old. (Source: Twitch Advertising Audience)

68. 65% of Twitch viewers are male. (Source: Statista)

69. 62% of Americans aged 55 and above never watch live streaming videos. (Source: Statista)

Live Streaming and Social Media

70. 52% of live video viewers watch content through social media. (Source: eMarketer)

71. 20% of videos on Facebook are live videos. (Source: TechCrunch)

72. Live videos on LinkedIn receive 7 times more reactions and 24 times more comments than pre-recorded videos. (Source: Restream)

73. 24% of Gen Z, 25% of Millennials, 22% of Gen X, and 18% of Baby Boomers say they use social media to watch live streaming videos. (Source: Restream)

74. Instagram Live usage grew by 70% in 2023. (Source: Hootsuite)

75. Facebook Live videos are watched 3 times longer than regular videos. (Source: Facebook)

76. Live content on Twitter is retweeted 6 times more than regular tweets. (Source: Twitter)

77. TikTok Live users spend an average of 52 minutes daily on the platform. (Source: Sensor Tower)

Live Streaming vs. Traditional Media

78. Viewers aged 18-34 spend 3 times more time on live streaming than traditional TV. (Source: Nielsen)

79. Live content advertising effectiveness is 25% higher than traditional TV ads. (Source: IAB)

80. 57% of Millennials say they have “cut the cord” on cable TV in favor of online live content. (Source: Deloitte)

81. Live content has 2.5 times higher user engagement than pre-recorded video. (Source: Forrester)

82. 75% of marketers find live streaming more effective than traditional video. (Source: Wyzowl)

Live Streaming and E-commerce

83. The Chinese live streaming e-commerce market grew from $320 billion in 2021 to $634 billion in 2023. (Source: Restream)

84. Live shopping has become a $50 billion industry in the US. (Source: Restream)

85. US live commerce sales are expected to triple between 2022 and 2026. (Source: Restream)

86. Live stream viewers are 43% more likely to purchase premium versions of products than average consumers. (Source: Restream)

87. The social commerce market size was $913 billion in 2023 and is expected to reach $6.2 trillion by 2023. (Source: Restream)

88. Live shopping accounted for 10% of global e-commerce sales in 2023. (Source: McKinsey)

89. 63% of consumers say live shopping experiences are more appealing than traditional online shopping. (Source: Accenture)

90. The average conversion rate for live shopping is 30%, far higher than traditional e-commerce’s 3%. (Source: Coresight Research)

91. Beauty and fashion are the most popular categories in live shopping, accounting for 35% of total sales. (Source: Deloitte)

92. In Q3 2023, total gaming content watch time on Twitch and YouTube Gaming reached 5.488 billion hours. (Source: Restream)

Live Streaming and Gaming

93. In Q2 2023, Twitch’s gaming content watch time was 4.103 billion hours, while YouTube Live’s was 1.385 billion hours. (Source: Restream)

94. The gaming live streaming market is expected to have 1.7 billion users by 2028. (Source: Restream)

95. Live stream viewers are 21% more likely to be gamers and 62% more likely to be interested in esports than average consumers. (Source: Restream)

96. In September 2023, Ibai set a Twitch record with 3.44 million concurrent viewers in a single stream. (Source: Restream)

97. In 2023, the global gaming live streaming audience reached 720 million. (Source: Newzoo)

98. League of Legends was the most-watched game on Twitch in 2023, with over 2 billion total hours watched. (Source: Streamlabs)

99. Mobile game live streaming grew by 80% in 2023, becoming the fastest-growing category in game streaming. (Source: App Annie)

100. 70% of gamers say watching game live streams helps improve their gaming skills. (Source: Newzoo)

101. Esports live streaming generated over $1 billion in revenue for the gaming industry in 2023. (Source: Newzoo)

Live Streaming and Music

102. In 2023, the global music live streaming market size reached $20 billion. (Source: MIDiA Research)

103. Virtual concert viewership grew by 300% in 2023. (Source: Live Nation)

104. 60% of music fans say they’re willing to pay for high-quality music live streams. (Source: MIDiA Research)

105. K-pop is the most popular genre in live concert streams, accounting for 25% of total watch time. (Source: Chartmetric)

106. Independent musicians increased their income by 40% through live streaming platforms. (Source: Bandcamp)

Live Streaming and Sports

107. The esports live streaming audience is expected to grow from 532 million in 2022 to 640 million by 2025. (Source: Restream)

108. In 2023, the global sports live streaming market size reached $85 billion. (Source: SportsPro)

109. Football is the most popular live-streamed sport, accounting for 35% of total watch time. (Source: Conviva)

110. 5G technology application improved sports live streaming viewing experience by 40%. (Source: Ericsson)

111. 75% of sports fans say live streaming enhances their viewing experience. (Source: Deloitte)

112. Virtual Reality (VR) sports live streaming grew by 200% in 2023. (Source: ABI Research)

Live Streaming and Education

113. In 2023, the global online education live streaming market size reached $350 billion. (Source: Research and Markets)

114. 90% of educational institutions adopted live streaming for teaching in 2023. (Source: Educause)

115. Student attendance rates for live-streamed courses are 20% higher than traditional courses. (Source: Inside Higher Ed)

116. 65% of students say live-streamed courses are more effective than recorded ones. (Source: EdTech Magazine)

117. Live streaming education platforms have 30% higher user retention rates than traditional online education platforms. (Source: Class Central)

Live Streaming and News

118. 70% of news organizations increased live news coverage in 2023. (Source: Reuters Institute)

119. Live news reports have 40% longer watch times than traditional news reports. (Source: Pew Research Center)

120. 85% of young people (18-34) prefer to get news through live streams. (Source: Knight Foundation)

121. Breaking news live coverage attracts 3 times more viewers than traditional reporting methods. (Source: Nielsen)

122. 60% of news consumers say live reporting increases their trust in news. (Source: Reuters Institute)

Live Streaming Safety and Privacy

123. In 2023, live streaming platforms were fined a total of $500 million for content violations. (Source: FTC)

124. AI content moderation systems improved accuracy to 98%. (Source: Microsoft)

125. 80% of live streaming platforms adopted real-time facial recognition technology to verify streamer identities. (Source: Gartner)

126. Data breach incidents on live streaming platforms decreased by 40% compared to 2022. (Source: IBM Security)

Live Streaming and Advertising

127. In 2023, global live streaming advertising spend reached $25 billion. (Source: eMarketer)

128. Live streaming ads have 3 times higher click-through rates than traditional digital ads. (Source: IAB)

129. 70% of brands increased their live streaming advertising budget in 2023. (Source: Advertiser Perceptions)

130. Native advertising applications in live streaming grew by 150%. (Source: Outbrain)

131. 85% of consumers say live streaming ads are more engaging than traditional ads. (Source: Nielsen)