Facebook Engagement Rate Calculator

Step 1: Gather Your Facebook Metrics

Access your Facebook Page Insights and collect the following data points:

• Total number of page followers
• Number of posts in your desired time period
• Total reactions across all posts
• Total comments received
• Total number of shares

Step 2: Enter Your Data

Input your collected metrics into the corresponding fields in the calculator. Ensure all numbers are accurate and represent the same time period for consistent results.

Step 3: Review Your Results

After clicking the calculate button, you’ll receive your engagement rate percentage along with a detailed explanation of your performance compared to industry standards. The calculator uses the formula: ((Total Engagements / Number of Posts) / Total Followers) × 100.

Step 4: Analyze and Optimize

Use your engagement rate to benchmark your performance and identify areas for improvement. Consider factors such as posting frequency, content type, and audience targeting to enhance your engagement.