At BIGO Technology, we are proud to share our latest accomplishment in the Media & Entertainment sector, having secured the prestigious AI category award at the SBR Technology Excellence Awards 2024.
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Revolutionizing Social Connectivity
Since launching in 2016, our flagship livestreaming platform, Bigo Live, has dramatically transformed how people connect online. We have successfully cultivated a vibrant community, now boasting over 400 million users across 150 countries. This accolade from SBR Technology Excellence Awards is a testament to our innovative use of technology to enhance user interactions and build a diverse, creative community.
Advancing Technological Integration
Our commitment to integrating cutting-edge technology began with our recognition at the SBR’s Technology Excellence Award in 2020 for our proprietary AI-driven content management system. Since then, we have significantly enhanced our technological offerings. The advent of generative AI on platforms like Bigo Live and Likee has ushered in a new era of personalized, immersive digital experiences, reshaping how content is created and consumed.
A Vision for the Future
Tony Zhu, Chief Technology Officer at BIGO, expresses our pride: “We are deeply honoured to receive this award from the Singapore Business Review. At BIGO, we’ve always envisioned a future where AI technologies seamlessly merge with the metaverse to foster deeper connections, richer interactions, and more meaningful relationships within our global community, transcending the physical distance that separates us, ultimately igniting joy and laughter in the hearts of people everywhere.”
Innovating User Engagement
In December 2021, we launched ‘Virtual Live,’ a feature that merges AI and VR technology to allow users to create lifelike 3D avatars, pushing beyond traditional livestreaming boundaries. This innovation enhances user engagement and champions inclusivity. Further advancements in 2023 included new AI-powered features on Bigo Live, such as AI-created avatars and personalized emoticons, which continue to enhance user interaction and personalization.
Enhancing Interaction with AI
Our recent deployment of an AI-enabled chatbot, integrated with ChatGPT, supports seamless interactions across platform functionalities. This initiative empowers Bigo Live broadcasters to broaden their audience and strengthen user retention, extending engagement beyond live sessions and fostering ongoing community interaction.
AI as a Human Augmentation
At BIGO, we view AI as an augmentation of the human experience rather than a replacement. Our strategic integration of AI not only elevates the creator experience but also preserves the authentic human connection that is a hallmark of Bigo Live.
Driving the Future of Digital Interaction
Our accolade at the SBR Technology Excellence Awards 2024 underscores our role as an innovator reshaping social connections through technology. Focused on user-centricity and social impact, BIGO is redefining the future of social interaction, empowering individuals worldwide to connect, express, and engage in transformative ways. As we continue to explore new frontiers, our influence on the digital and social landscape is poised to grow, shaping the way we connect and interact in an increasingly digital world.
