- #STAYATBIGO campaign brings entertaining and engaging content for viewers as they stay home due to stay-home measures in Thailand
- Content includes informational sessions with medical professionals, home fitness sessions as well as fun and innovative cloud clubbing sessions
- Various engaging content such as “Q&A session with Doctors and Nurses”, “DJ Cloud Clubbing” and “Ways to stay fit at home” will be launched during this period.
- Bigo Live will be donating 6,000 face masks to four hospitals to support frontline workers.
BANGKOK, April 13, 2020 /PRNewswire/ — Bigo Live, a global and one of Thailand’s best live streaming platforms, has launched a campaign – #STAYATBIGO – in response to Thais being asked to stay home due to the COVID-19 pandemic. The campaign aims to bring people together during this situation by providing engaging and entertaining content for viewers. The #STAYATBIGO coincides with Bigo Live’s 4th anniversary in April 2020 – showcasing the growing importance and relevance of the platform in daily lives of broadcasters and viewers alike.
“We are living in unprecedented times where people en masse are being asked to stay home. We support these efforts wholeheartedly, and are very happy to be able to bring some joy and cheer to people through Bigo Live. The team has worked hard and very quickly to launch #STAYATBIGO to bring engaging content that keeps our viewers entertained, informed and healthy during this period. We have seen exponential viewership and user growth on the platform since December 2019 – coinciding with the onset of the COVID-19 pandemic – and this has reinforced our belief that Bigo Live plays an important role in bringing people together,” said Mike Ong, Vice President of BIGO Technology.
The #STAYATBIGO campaign brings curated content that is both entertaining and functional. All the content will be broadcasted daily and is accessible to users of all ages through the Bigo Live app – available both online and on mobile (iOS and Android). Some of the campaign content includes the following: Refer to the list below for broadcasters’ information.
- “DJ Cloud Clubbing”
Party with popular DJs and other viewers as they host parties on their Bigo Live channels. Join in the fun from the comfort and safety of your home.
- “Ways to stay fit at home”
Staying indoors can put a damper on our physical and mental fitness. Get your mind and body moving with broadcasters as they take you through fun and home-friendly sessions to stay fit.
- “Live Question & Answer (Q&A) with health professionals”
Have a healthcare question or doubt? Want to know how you can stay healthy? Chat with medical professionals to get health tips and advice, while clarifying your doubts during a live question and answer session.
“Healthcare professionals have been working hard since the start of the outbreak – they truly are the nation’s unsung heroes and we want to support them however we can. For instance, medical professionals can share their knowledge and insights with our users during Q&A sessions on Bigo Live. Over the weekend, Bigo Live donated 6,000 masks to three hospitals: Chulalongkorn hospital, Ratchawithi hospital and Ramathibodi hospital. In the next two days, we will be sending care packages comprising masks, hand gels and disposable rubber gloves to Bigo Live broadcasters and users,” Mike added.
“Being a nurse, especially during such a difficult period, has posed many challenges – such as working up to 48 hours and missing out on spending quality time with my family. However, I seek joy and happiness through Bigo Live, the platform has given me many opportunities to meet new people from all over the world and share my life stories and experiences. More importantly, Bigo Live has allowed me to share healthcare knowledge and tips to viewers, in light of the pandemic. I aspire to continue providing quality and engaging content to my users,” said Ploy, a local broadcaster.
Currently, Bigo Live has over 23.1 million Monthly Active Users according to Q4’s 2019, and the interest from the public has been overwhelming, with millions of users across the country/world logging on to Bigo Live in anticipation of these sharing sessions.